Best Sales CRM Software for Small Business with Customer Support: 7 Ultimate Picks for 2024
Looking for the best sales CRM software for small business with customer support? You’re not alone. In today’s fast-paced market, small businesses need powerful yet affordable tools to manage leads, close deals, and keep customers happy. This guide reveals the top 7 CRMs that combine sales automation with exceptional support to help you grow smarter.
Why the Best Sales CRM Software for Small Business with Customer Support Matters
For small businesses, every interaction counts. A CRM isn’t just a digital rolodex—it’s the central hub for managing customer relationships, tracking sales pipelines, and delivering consistent support. The right CRM can turn scattered spreadsheets into a streamlined engine for growth.
Boosting Sales Efficiency
Small teams often wear multiple hats. The best sales CRM software for small business with customer support automates repetitive tasks like data entry, follow-up emails, and lead scoring. This frees up time for actual selling.
- Automated lead capture from websites and forms
- Task reminders and follow-up sequences
- Integration with email and calendar tools
According to Salesforce’s State of Sales Report, high-performing sales teams are 2.3x more likely to use CRM automation extensively.
Enhancing Customer Support Experience
Great sales don’t end at the close. Ongoing support builds loyalty and drives repeat business. CRMs with built-in support features allow teams to track service tickets, manage customer feedback, and resolve issues faster.
- Unified view of customer history across sales and service
- Shared knowledge bases for consistent answers
- Real-time chat and ticketing integration
“A CRM that bridges sales and support turns one-time buyers into lifelong customers.” — Gartner Research
Top 7 Best Sales CRM Software for Small Business with Customer Support in 2024
After extensive testing and user feedback analysis, we’ve identified the top 7 CRM platforms that deliver powerful sales tools and reliable customer support—perfect for small businesses on a budget.
1. HubSpot CRM
HubSpot CRM stands out as the best sales CRM software for small business with customer support due to its intuitive interface, robust free tier, and seamless integration between sales, marketing, and service hubs.
- Free Plan Features: Unlimited contacts, deal tracking, email tracking, meeting scheduling
- Paid Support: 24/7 phone and chat support on paid plans
- Integration: Connects with over 1,000 apps via HubSpot Marketplace
HubSpot’s customer support is consistently rated 4.8/5 on G2. Their academy also offers free certification courses to help users get the most out of the platform.
2. Zoho CRM
Zoho CRM is a powerhouse for small businesses seeking affordability without sacrificing functionality. It’s one of the best sales CRM software for small business with customer support, especially for teams that need AI-driven insights.
- Zia AI Assistant: Predicts deal closures, suggests next steps, and automates data entry
- Multi-channel Support: Phone, email, chat, and community forums available
- Customization: Highly adaptable workflows and modules
Zoho offers 24/5 phone support and a robust help center. For businesses in emerging markets, Zoho’s localized support in over 15 languages is a major advantage. Learn more at Zoho CRM Official Site.
3. Salesforce Essentials
Salesforce Essentials is the entry-level version of the world’s #1 CRM. It’s designed specifically for small businesses and is arguably the best sales CRM software for small business with customer support when scalability is a priority.
- Global Support: 24/7 phone, chat, and email support included
- Mobile App: Full functionality on iOS and Android
- AppExchange: Thousands of add-ons to extend capabilities
While more expensive than others on this list, Salesforce’s reputation for reliability and enterprise-grade security makes it a long-term investment. Small businesses planning rapid growth will appreciate its seamless upgrade path to Professional or Enterprise editions.
4. Freshsales (by Freshworks)
Freshsales combines a modern UI with powerful AI tools, making it one of the best sales CRM software for small business with customer support. It’s particularly strong in lead prioritization and engagement tracking.
- Freddy AI: Scores leads, predicts deal success, and automates follow-ups
- Engagement Tools: Built-in phone, email, and chat
- Support Channels: 24/5 phone and email, plus a comprehensive knowledge base
Freshsales integrates with Freshdesk, allowing smooth handoffs from sales to support teams. This unified ecosystem is ideal for businesses that want to align customer experience across departments. Explore more at Freshworks.
5. Pipedrive
Pipedrive is built for sales-first teams. Its visual pipeline makes it easy to track deals, and its focus on usability makes it a top contender for the best sales CRM software for small business with customer support.
- Drag-and-Drop Pipeline: Intuitive deal management
- Activity Automation: Auto-schedule tasks and reminders
- Support Quality: 24/7 email and chat, with phone support on higher tiers
Users praise Pipedrive’s straightforward onboarding. The company offers live onboarding sessions and a dedicated customer success manager for premium plans. According to Capterra, 94% of users would recommend Pipedrive to a friend.
6. Insightly
Insightly shines when it comes to project and relationship management. For small businesses managing complex sales cycles, it’s one of the best sales CRM software for small business with customer support options available.
- Project Management: Track tasks, milestones, and deliverables within the CRM
- Customer Relationships: Map organizational hierarchies and key contacts
- Support Options: Email and chat support, with phone support on Pro and Plus plans
Insightly’s integration with G Suite and Microsoft 365 makes it ideal for teams already using these ecosystems. Its customer support response time averages under 2 hours during business hours.
7. Agile CRM
Agile CRM offers an all-in-one solution with marketing, sales, and service tools. It’s a budget-friendly option and ranks among the best sales CRM software for small business with customer support for startups and solopreneurs.
- Free Plan: Up to 10 users with core CRM features
- Marketing Automation: Email campaigns, landing pages, and web tracking
- Support: 24/7 email and chat, with phone support on premium plans
While some users report occasional performance lags, Agile CRM’s value proposition is hard to beat. It’s particularly effective for service-based businesses like consultants, agencies, and freelancers.
Key Features to Look for in the Best Sales CRM Software for Small Business with Customer Support
Not all CRMs are created equal. To choose the best sales CRM software for small business with customer support, focus on these essential features.
1. Sales Automation Tools
Automation reduces manual work and increases consistency. Look for:
- Email sequencing and templates
- Automatic lead assignment
- Task and reminder scheduling
- Deal stage automation
These tools ensure no lead falls through the cracks and help maintain a steady sales rhythm.
2. Integrated Customer Support Features
The best CRM platforms don’t silo sales and support. Key support integrations include:
- Ticketing systems (e.g., Zendesk, Freshdesk)
- Live chat and chatbots
- Knowledge base access within the CRM
- Customer satisfaction (CSAT) surveys
When support tickets are visible in the same system as sales data, teams can provide context-aware service.
3. Mobile Accessibility
Sales happen on the go. A mobile-friendly CRM allows reps to update deals, log calls, and respond to leads from anywhere.
- Native iOS and Android apps
- Offline mode for data entry without internet
- Push notifications for urgent tasks
Mobile access ensures real-time updates and faster response times.
How to Evaluate Customer Support Quality in CRM Providers
Even the most feature-rich CRM fails if support is slow or unhelpful. Here’s how to assess the support quality of the best sales CRM software for small business with customer support.
Response Time and Availability
Check if the provider offers:
- 24/7 support vs. business hours only
- Average response time for email, chat, and phone
- Multiple contact channels
For example, Salesforce and HubSpot offer 24/7 support on paid plans, while others may limit it to weekdays.
Self-Service Resources
Great support isn’t just about live agents. Look for:
- Comprehensive knowledge bases
- Video tutorials and webinars
- Active user communities and forums
- Onboarding and training programs
HubSpot Academy and Zoho Learn are excellent examples of self-service learning platforms.
User Reviews and Reputation
Real user feedback is invaluable. Sites like G2, Capterra, and Trustpilot provide honest insights into support quality.
- Look for patterns in complaints (e.g., slow replies, unhelpful agents)
- Check resolution rates and follow-up practices
- Read recent reviews to gauge current service levels
For instance, Freshsales has a 4.4/5 rating on G2 for customer support, with users praising its quick chat response times.
Integration Capabilities: Why They Matter
The best sales CRM software for small business with customer support must integrate seamlessly with your existing tech stack.
Email and Calendar Sync
CRMs should sync with Gmail, Outlook, or Microsoft 365 to:
- Log sent emails automatically
- Schedule meetings directly from the CRM
- Track email open and click rates
This eliminates double data entry and ensures all communication is recorded.
Phone and VoIP Integration
Integrated calling lets reps make and receive calls within the CRM, with automatic call logging.
- Twilio, Aircall, and RingCentral are common integrations
- Click-to-call functionality saves time
- Call recordings and transcripts enhance training and compliance
Pipedrive and Freshsales offer built-in telephony, reducing the need for third-party tools.
Marketing and Support Tools
A CRM that connects with marketing automation (e.g., Mailchimp) and support platforms (e.g., Zendesk) creates a unified customer journey.
- Lead data flows from marketing campaigns to sales pipelines
- Support tickets are linked to customer profiles
- Feedback loops improve product and service offerings
Zoho CRM’s ecosystem is particularly strong here, offering native apps for sales, marketing, support, and finance.
Pricing Comparison: Finding the Best Value
Cost is a critical factor for small businesses. Let’s compare the pricing of the best sales CRM software for small business with customer support.
Free Plans and Entry-Level Tiers
Several CRMs offer robust free plans:
- HubSpot CRM: Free forever with core features
- Agile CRM: Free for up to 10 users
- Zoho CRM: Free for up to 3 users
These are ideal for startups testing the waters.
Mid-Tier Pricing (Per User/Month)
Most small businesses operate in this range:
- Freshsales: $15–$79
- Pipedrive: $14.90–$99
- Insightly: $29–$79
- Salesforce Essentials: $25/user/month
Consider not just the sticker price but what’s included—especially support and automation features.
Hidden Costs to Watch For
Some CRMs charge extra for:
- Phone support
- Advanced reporting
- API access
- Additional integrations
Always read the fine print. For example, some platforms offer chat support only on higher tiers.
Implementation Tips for Small Businesses
Choosing the best sales CRM software for small business with customer support is just the first step. Successful implementation is key.
Start with Clear Goals
Define what you want to achieve:
- Shorter sales cycles?
- Better lead conversion?
- Improved customer retention?
Align CRM features with these goals to measure ROI effectively.
Train Your Team Thoroughly
Even the best tool fails without proper adoption. Provide:
- Hands-on training sessions
- Quick-reference guides
- Ongoing support from a CRM champion
HubSpot and Zoho offer free training certifications that boost team confidence.
Migrate Data Carefully
Importing contacts and deals? Follow these steps:
- Clean your data (remove duplicates, standardize formats)
- Use CSV imports or migration tools
- Test with a small dataset first
- Verify data accuracy post-migration
Rushing this step can lead to errors and frustration.
Future Trends in CRM for Small Businesses
The best sales CRM software for small business with customer support will continue to evolve. Stay ahead with these emerging trends.
AI-Powered Insights
AI is no longer a luxury. Expect more CRMs to offer:
- Predictive lead scoring
- Automated email drafting
- Sentiment analysis on customer interactions
Zia (Zoho) and Freddy (Freshworks) are leading this charge.
Hyper-Personalization
Customers expect tailored experiences. CRMs will leverage data to:
- Personalize outreach at scale
- Recommend next-best actions
- Deliver dynamic content based on behavior
This increases engagement and conversion rates.
Embedded Support and Collaboration
Future CRMs will blur the lines between sales, support, and marketing.
- In-app chat between team members
- Shared customer notes and timelines
- Automated handoffs between departments
Platforms like HubSpot and Salesforce are already building these unified experiences.
What is the best CRM for a small business with limited budget?
HubSpot CRM and Agile CRM offer powerful free plans ideal for budget-conscious small businesses. Both include essential sales and support features, with HubSpot excelling in ease of use and Agile in all-in-one functionality.
Which CRM has the best customer support?
Salesforce and HubSpot are consistently rated highest for customer support. Salesforce offers 24/7 global support on all paid plans, while HubSpot provides extensive self-service resources and responsive chat support.
Can a CRM help with customer service as well as sales?
Yes. Modern CRMs like Freshsales, Zoho CRM, and HubSpot integrate sales and service tools, allowing teams to manage leads, close deals, and resolve support tickets in one platform—improving continuity and customer satisfaction.
How much should a small business expect to pay for a CRM?
Prices range from free (HubSpot, Agile) to $25–$80 per user per month. Most small businesses spend between $15–$50 per user monthly. Consider total cost, including support and integration needs.
Do I need technical skills to use these CRMs?
No. The best sales CRM software for small business with customer support is designed for non-technical users. Platforms like Pipedrive and HubSpot feature drag-and-drop interfaces and guided onboarding to simplify setup and daily use.
Choosing the best sales CRM software for small business with customer support is a strategic decision that can transform how you engage customers and grow revenue. From HubSpot’s user-friendly free tier to Salesforce’s enterprise-grade reliability, the right CRM aligns with your goals, budget, and team size. Focus on ease of use, integration capabilities, and—most importantly—support quality. With the insights from this guide, you’re now equipped to make a confident, future-proof choice that drives real results.
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